Exclusives Podcast Series
Enlightening and entertaining interviews with subject matter experts and thought leaders.
EPISODE 2: At the Intersection of Wellness and Business
The COVID-19 pandemic has changed life as we know it—at least for now—and not just on a personal level. Businesses are reconsidering how they interact with their employees and customers. They’re eager to show people they care. But long before COVID-19, Sarah Parkins (Founder and CEO of Birch Cove) was thinking about wellness and thoughtfulness. In fact, fostering a
culture of well-being within businesses is the focus of her career and the heart of Birch Cove's mission. In this episode, Sarah discusses what thoughtfulness in the business world looks like, what benefits it has, and how it may help people and companies in these frightening, uncertain times.
EPISODE 1: “What’s In a Name?”
For the premiere episode of our podcast, we speak with branding and naming expert, David Miles who’s responsible for names such as Hulu and Bing, and who was an integral creative force behind Capital One’s brand as a retail bank. David worked at some of the world’s most highly regarded agencies before starting his own called Storychanger. In this episode, we discuss naming trends, how banks and asset managers tend to approach names/brands, spit-take-inducing naming fails, interesting etymology, and…an evaluation of our own name along with the possible meanings behind it!
EXTRA: A follow-up interview with Tom Seng, in which we discuss the oil crash of Spring, 2020. This conversation took place on April 23, 2020 and has been edited for length and clarity.