Packages
74&WEST offers three feedback packages: Interviews, Focus Groups and Surveys. All are bespoke, and therefore totally unique. Learn more below.
Interviews
A broad overview examination of your business from your clients’ perspective, giving you the most holistic understanding of how those clients relate to your offering.
For example:
A typical program might center on a series of questions under each of several categories: the sales relationship, the trading relationship, research, and share of wallet/competitive landscape.
How you can use it:
Conduct a study annually to benchmark and measure performance over time. Fine-tune personnel and other resources to align with aggregate and client-specific needs. Uncover opportunities for cost savings or for making improvements.
Focus Groups
An in-depth investigation of a specific matter of pressing interest to your business.
For example:
Perhaps you’ve just launched a new product, and nobody is buying. Or maybe you’re considering introducing a new service, but want to know if it will truly move the needle.
How you can use it:
Make the strongest possible business case for your decisions. Uncover trends or shortcomings which have eluded you. Pick the brains of your clientele for the smartest ways of rolling out new products.
Surveys
Q. We’d like to conduct a survey to take the pulse of our clients/employees. Is conducting one as easy as it sounds?
A. Short answer is no. Long answer is that the reliability and applicability of the data depends on the quality of the questions, the breadth of respondents and the approach to analysis.
Q. But there are so many online survey providers. Wouldn’t it be easy to use one of those?
A. Not necessarily. The critical pieces are left to you. No worries though—74&WEST’s surveys take on all the heavy lifting and we even include a human element.
74&WEST Surveys
Q. How long does the whole process take?
A. Weeks. We work fast.
Q. What if I need a certain number of responses?
A. You need 100 responses, we deliver 100. You need 50, we deliver 50.
Q. Sounds expensive. Is it?
A. Not at all. Say you wanted to ask 5 questions and needed 40 responses—we’d charge about $10k.
Q. How do we get in touch?
A. Easy. Vicki Longo at vlongo@74andwest.com or Fedah Dahdul at fdahdul@74andwest.com.
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