Tips from our Pros
We get asked a lot about how we do what we do. Here, our team tackles some of our most frequently asked questions. Feel free to add this tips to your own arsenal of strategies.
QUESTION 1: Is my CRM insufficient for client outreach purposes? Why does 74&WEST insist on “cleaning” contact lists?
Derek Burnett, senior associate, has many roles at 74&WEST. Here, he explains why list cleaning is a quick but critical part of the client outreach, and why CRMs are simply not enough.
QUESTION 2: How do you manage to get around assistants when you’re trying to reach highly ranked executives?
David Obuchowski, senior associate, is an experienced interviewer. He’s equally experienced at landing the interviews in the first place, which can be its own special challenge. So he’s got some thoughts on this. For instance, are assistants really the problem? Or are they the solution?
QUESTION 3: What do you do when the people you speak to won’t stick to the script?
As David Obuchowski explains in this clip, he sees value in going off-topic, and his experience interviewing on myriad 74&WEST projects, not to mention for countless articles, backs that up.